The Modist (“The Modist “, “we”, “our”, “us”) is a trading name of The Modist Fashion Trading LLC, Office 304, 3rd Floor, Building 8, Dubai Design District (D3), Dubai AE 333210. Registered number: 93554 UAE. We respect the privacy rights of its online visitors (“you”, “your”, “yours”) and recognise the importance of protecting the information collected about them. We have adopted this corporate wide privacy policy that guides how we collect, store, and use the information that you provide us with (“Privacy Policy”). As part of our commitment to your privacy rights and security, our website, The Modist (the “Website”), has been certified by DigiCert. The following information is provided by The Modist to enable our online visitors to be fully informed of this Privacy Policy. By visiting The Modist, you accept the Privacy Policy, the Cookie Policy (defined below) and the Terms (for the purposes of this document “Terms” has the same meaning as defined in the Terms and Conditions governing use of, and purchases made via, the Website). This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link to and from and The Modist is not responsible for any personal information you submit to third parties via our Website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details. What personal information do we collect from you and how? How and why we use your personal data? Cookie policy – what about cookies? Who do we share data with? Marketing opt-in and opt-out provision How you can request and if necessary, change the personal information The Modist maintains Safeguarding your personally identifiable information Where and how to ask questions or file complaints If you have any queries, please do not hesitate to email our Personal Service team 24 hours a day, 7 days a week at personalservice@themodist.com or call us on the numbers listed below: USA: +1 855 5 MODIST (+1 855 5 5 663478) UK: +44 800 307 7888 UAE: +971 800 MODIST (+971 800 663478) Singapore: +65 800 120 6888 Rest of World : +44 207 191 1919 or +971 512 1999 WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW? The Modist collects personal information in several ways: When you visit any of our websites, and use your account to purchase, buy/or redeem vouchers online. When you make an online purchase, and check out as a guest (in which case we merely collect transaction-based data enabling us to send your purchase to you). When you register an account with us. When you engage with us on social media. When you contact us by any means with queries, complaints etc.. By registering an account, you are consenting to the collection of some of your personal data. If an order is placed with us, we hold personal information including your name, email address, phone numbers, home address, delivery and billing address(es) so that we can process and fulfil your order. Saved card payment details will never be shared with third parties and will only be used to process your order, using our secure payment partner’s systems. Additionally, we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order. In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you more personalised content. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services. We always keep such data anonymously. HOW AND WHY WE USE YOUR PERSONAL DATA? The Modist may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body. We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed later on in our policy). We do not sell or provide your details to third party marketing companies. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve the Website design to better meet our visitors’ needs. Again, we will use this data anonymously, and in the aggregate. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service and experience. Of course, if you wish to change how we use your data, you’ll find details in the ‘How you can request and if necessary, change personal information’ section below. Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked to be notified when and item comes back into stock, we won’t be able to inform you if you’ve withdrawn your general consent to hear from us. WHAT ABOUT COOKIES? The Website uses cookies (very small files that are sent by us to your computer or other access device) which we can access when you visit the Website in future and this section sets out how we will use and process cookies (“Cookie Policy”). There are four types of cookies: Website functionality cookies – These cookies enable you to browse the website and use our features such as shopping baskets and wish lists. Website analytics cookies – We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience. Customer preference cookies – When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you. Targeting cookies or advertising cookies – These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns. By using the Website you agree that we can place these types of cookies on your device and access them when you visit the Website in the future. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of the Website. WHO DO WE SHARE PERSONAL DATA WITH? We sometimes share your personal data with trusted third parties. For example, delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on. Here’s the policy we apply to those organisations to keep your data safe and protect your privacy: We provide only the information they need to perform their specific services. They may only use your data for the exact purposes we specify in our contract with them. We work closely with them to ensure that your privacy is respected and protected at all times. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous. &nbps; Examples of the kind of third parties we work with are: IT companies who support our website. Delivery couriers. Direct marketing companies who help us manage our electronic communications with you. Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See what about Cookies. Sharing your data with third parties for their own purposes: We will only do this in very specific circumstances, for example: For fraud management, we may share information about fraudulent or potentially fraudulent activity in our systems. This may include sharing data about individuals with law enforcement bodies. We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration. For further information please contact privacy@themodist.com To help personalise your journey when visiting ‘The Modist’ we currently use the following companies, who will process your personal data as part of their contracts with us: SFCC Einstein Google Analytics Google GoogleTag Manager Doubleclick Bing Curalate Lucky Orange Intelligent Reach Facebook Twitter Instagram YouTube Webgains(Affiliate Window) Criteo Critman Bronto (ESP) Dressipi